Services

brand identity, campaign, book & editorial design, digital design, verbal identity & naming, motion design

Sectors

art & culture, public & institutional, publishing, social media, entertainment

Collaborations

Copywirting by Place Publique, teaser video by Lou Colpé and motion design by Jean Forest

Clients

Théâtre de Namur

The theater, since time immemorial, is a space governed by codes and conventions. When the Théâtre de Namur—a major cultural venue since 1868 and one of the most popular theaters in Wallonia—approached us to work on their overall yearly communication, we couldn’t help but notice some rules were ready to be broken.

Generally, plays are announced with an onstage photo and the play’s title: while eye-catching, we realized that this strategy doesn’t always resonate with the general public. We decided to reinject lived experience, desire, and a sense of interrogation into the theater’s communicational approach, and to do so with the power of words. In tight collaboration with copywriters Place Publique, we constructed a copy-centric graphic system destined to spark a relationship with the general public and seasoned theater-goers alike. Lines taken directly from the plays or conversations surrounding the productions are destined to arouse curiosity and provide context, all the while set against a vibrant colorway for each poster and brochure.

“It would be a shame to have a programme in only one color, because we are all so beautifully dissonant!”  – Patrick Colpé, Director (1998-2021), Théâtre de Namur

Going beyond the traditional requirements of a communication campaign (seasonal posters and brochures, play announcements, SoMe campaigns), we produced a range of media (including interviews, articles, and videos) hand-in-hand with the theater’s teams around a theme, a playwright, or a play. This allowed the creation of engaging and in-depth content designed to further establish the Théâtre de Namur as a pioneer in their domain and a key player in culture as a whole.

The theater is a space governed by codes and conventions. When the Théâtre de Namur approached us to work on their overall yearly communication, we couldn’t help but notice some rules were ready to be broken.

Plays are traditionally announced with an onstage photo and the play’s title. We decided to reinject lived experience, desire, and a sense of interrogation into the theater’s communicational approach, and to do so with the power of words. In tight collaboration with copywriters Place Publique, we constructed a copy-centric  and colorful graphic system destined to spark a relationship with the general public and seasoned theater-goers alike.