- Services
- brand identity
- Sectors
- retail & services Collaborations
Photography by Hylke Gryseels
Clients- Virginie Monu
Jour de fête began with a simple intention: to create a neighbourhood restaurant rooted in everyday life and designed to welcome different rhythms and different ways of gathering. A place open from morning onwards for coffee, lunch or an afternoon break, gradually shifting atmosphere as the evening unfolds.
The restaurant works as an open and lively place where people drop by naturally to eat, meet or stay a little longer. In the evening, the opening of the club downstairs extends that rhythm. Moving between the two spaces feels seamless; people circulate freely, the evening continues and the restaurant gradually expands into something else.
The project draws on familiar references: neighbourhood restaurants and everyday spaces where everything feels intuitive and immediately readable. Sitting down, ordering, sharing a table or finding your way all follow gestures people already know.
That same approach shaped the graphic identity. The visual language builds on direct typography, simple compositions and graphic elements rooted in everyday restaurant culture. Menus, signage, information and printed materials all belong to one continuous system, with a familiar visual presence that supports how the place is used without fixing it into one format.
Morning coffee, lunch, an afternoon treat, dinner with friends, and later on the evening moving between the restaurant and the club all take place within the same environment. The uses evolve throughout the day without interruption, carried by a shared visual language that lets each moment coexist naturally.
Jour de fête takes shape as a restaurant connected to the neighbourhood and its rhythms, where everyday life and shared moments unfold within one continuous and lively setting.
Jour de fête began with the idea of creating a neighbourhood restaurant able to welcome different moments throughout the day and different ways of gathering. Open from morning for coffee, lunch or an afternoon break, the atmosphere gradually shifts as evening arrives.
When the club downstairs opens, the restaurant naturally extends into it. People move between the two spaces, the evening continues and new uses emerge.
That continuity also shapes the graphic identity. The project builds on familiar forms, simple menus, direct typography and everyday visual references. Elements that naturally structure the space and support its changing rhythm throughout the day.
